Founded in Fremantle, Western Australia, PELLI creates thoughtfully designed bags and lifestyle essentials that combine timeless style with everyday practicality. Crafted using natural materials wherever possible, PELLI believes in creating fewer, better products that are made to be used, repaired, and loved for years to come. The brand takes a refreshingly honest approach to sustainability, carefully considering the trade-offs behind every material choice while supporting hands-on ocean clean-up initiatives through its long-standing partnership with Ocean Crusaders. Every PELLI purchase helps remove waste from Australia's oceans, shorelines, and waterways, proving that small, considered choices can create lasting change.