Nixon is a premium lifestyle brand known for its high-quality watches and accessories. Founded in Encinitas, California, Nixon's designs cater to independents, creatives, and free-thinkers and are sold in over 90 countries worldwide. Incorporating environmental responsibility into their ethos, Nixon designs for longevity, utilises recycled ocean plastics in a selection of products and incorporates eco-friendly technologies like solar-powered watch movements. The brand also partners with initiatives like The Skatepark Project and SeaTrees, contributing to community development and ocean reforestation.